GUEST: Jody Maberry -- http://jodymaberry.com/
Jody Maberry on LinkedIn: https://www.linkedin.com/in/jodymaberry
Jody Maberry Show (podcast): https://itunes.apple.com/us/podcast/jody-maberry-show-helping/id1084178356?mt=2
Our stories are what set us apart. Your story is not the same as anyone else’s, and that gives you the power to connect, intrigue, and inspire others.
Some of us think we don’t have good stories, and wouldn’t know how to tell them if we did. “Good stories come to people who can tell them. When you look at life as a storyteller, you will find stories in nearly everything.” And with practice, and by tuning in to your audience, you can become good at it.
Why tell stories? Stories stick with people. They’re memorable. And, stories tie things together. Innovation results from tying unexpected things together. So, stories lead to innovation.
Whether you’re expert in a given field or not, your experience has something to offer to those who are. Innovation in a field often comes from the connections made by novices and outsiders.
People aren’t motivated at work just by the paycheck and benefits package. That’s just the fuel that allows them to spend their time in your organization instead of hunting and gathering. People are motivated to do extraordinary work by a fulfilling story. Story creates identity and satisfaction at work. Every business (as Disney says) is putting on a show. Story creates the roles for people. As employers, we can create an environment where the storytelling is about the value of the work you do, and how fulfilling the work you do can be.
Every story you tell informs every action we take. Change the story, change the experience. Each of us needs to be the hero of the story we’re in. Leaders can inspire and motivate those they lead by weaving a story in which everyone plays a critical role in achieving a goal that matters.
Our clients and customers are the heros of their stories as well. To serve them well, we must help them through the obstacles they face in their journey.
Be alert to the stories your company is telling, even when you are not speaking. Every aspect of your brand and behavior tells a story.
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Visit Mighty Good Work and The Yes Works at: www.TheYesWorks.com
Theme music by: Miguel Juarez
Midshow break music by : Allan Loucks www.TinEar.com